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ZEPHRIN LASKER


Contact MediaPost Editorial
  • Facebook's Newest Ad Offering
    Marketing Daily, Zephrin Lasker - Friday, November 9, 2012
    Improving advertising performance on Facebook has long been an issue for advertiser ...
  • The world's gone mobile; it's time advertisers followed
    Future of Media, Zephrin Lasker - Tuesday, October 2, 2012
    For the last two years, there have been more mobile phones shipp ...
  • How To Design Great-Looking, High-Performing Mobile Email
    Email Insider, Zephrin Lasker - Monday, August 20, 2012
    Knowing how to design great mobile email is one of the cornerston ...
  • Mobile First In 2012
    Marketing Daily, Zephrin Lasker - Thursday, December 1, 2011
    If you are a digital marketer, here is a prediction that y ...
  • Future Of Digital Marketing: 3-Screen Strategy
    Marketing Daily, Zephrin Lasker - Friday, October 28, 2011
    How can marketers effectively reach this educated and affluent demographic and ma ...
  • The Best Way To Crash The Super Bowl
    Marketing Daily, Zephrin Lasker - Monday, February 14, 2011
    There was a lot more to this year's Super Bowl commercials th ...
  • 4 Trends That Will Shape Q4, Year Beyond
    Marketing Daily, Zephrin Lasker - Wednesday, November 3, 2010
    If your branding strategy relies on an impersonal banner or TV a ...
  • You Should Be Talking To Women
    Engage:Moms, Zephrin Lasker - Wednesday, September 1, 2010
    Huggies is a great example of a brand leveraging the unique dynami ...
  • Endangered Species Watch: Experts
    Marketing Daily, Zephrin Lasker - Thursday, August 19, 2010
    Marketers need to gain proficiency in multiple disciplines so that they c ...
  • In Advertising? Your Job Description's Changed
    Marketing Daily, Zephrin Lasker - Monday, August 2, 2010
    The next time you sit down to think about what kinds ...
  • Zuckerberg Was Partly, Right And Wrong
    Marketing Daily, Zephrin Lasker - Tuesday, June 29, 2010
    Publishers and advertisers should focus every effort on delivering a personalized experien ...
  • Can Social Media Really Be Used for Branding?
    Marketing Daily, Zephrin Lasker - Tuesday, June 1, 2010
    Marketers must make that fundamental shift to focus on acquiring user da ...
  • Privacy Policies: Our Subprime Mortgages
    Marketing Daily, Zephrin Lasker - Monday, May 10, 2010
    If the larger players don't step up to the plate and innova ...
  • How To Make An Online Banner
    Marketing Daily, Zephrin Lasker - Tuesday, April 27, 2010
    Many advertisers are designing banners that are creative and allow users ...
  • Keeping It Simple Isn't Stupid
    Marketing Daily, Zephrin Lasker - Friday, April 2, 2010
    It's nothing more than asking a direct question, listening to the answe ...
  • How To Bee
    Marketing Daily, Zephrin Lasker - Thursday, March 18, 2010
    Online advertisers must connect with the worker bees while steering clear ...
  • Looking Past Shiny New Objects
    Marketing Daily, Zephrin Lasker - Thursday, February 25, 2010
    When you're developing products and platforms, shiny is great -- but mo ...
  • How Not To Build A Ghost Town
    Marketing Daily, Zephrin Lasker - Wednesday, December 16, 2009
    By following these practices, marketers can drive engaged consumers to their soci ...
  • It's Not the Banner, It's the Pricing Model
    Online Media Daily, Zephrin Lasker - Tuesday, September 8, 2009
    Recession or no recession, there are certain trends that will stand. Accordi ...
  • Find The Ideal Time Window
    Engage:Moms, Zephrin Lasker - Wednesday, July 15, 2009
    The challenge for marketers targeting online moms is multifaceted. First, they ha ...
  • Sharks in a Blue Ocean Don't Bite
    Online Media Daily, Zephrin Lasker - Wednesday, July 1, 2009
    The advertising industry, more than many others, is intimately connected with t ...
  • Why Behavioral Targeting Is Bad for Consumers and Advertisers
    Online Media Daily, Zephrin Lasker - Wednesday, May 27, 2009
    If you heard a tapping sound in the morning hours Friday befo ...
  • Branding And ROI: A Symbiotic Relationship
    Online Media Daily, Zephrin Lasker - Wednesday, April 1, 2009
    More often than not, the discourse about branding and ROI in t ...
  • Clearly, Transparency Matters
    Performance Insider, Zephrin Lasker - Thursday, February 12, 2009
    I read Angie McCloskey's article "Does Transparency In A CPL World Real ...
  • The End Of The 'Cheeseburger Diet' For Online Industry
    Online Media Daily, Zephrin Lasker - Wednesday, February 11, 2009
    Andre Agassi is the only player in history to win all fo ...
  • Apples And Eggplants: The Difference Between CPA And CPL Pricing Models
    Online Media Daily, Zephrin Lasker - Wednesday, December 3, 2008
    With the continued weakness in the advertising market, marketers are shifting the ...
  • Here's How To Add Value During A Recession
    Online Media Daily, Zephrin Lasker - Monday, October 27, 2008
    Our industry more than many others is intimately connected to the econo ...
  • Can Agencies Persuade Their Clients To Increase Marketing Budgets In A Recession?
    Online Media Daily, Zephrin Lasker - Tuesday, August 26, 2008
    Interactive agencies have always been challenged to do more with less. ...
  • The Exclusivity Trap
    Performance Insider, Zephrin Lasker - Thursday, July 24, 2008
    While news exclusives can attract new audiences and help a site gro ...
  • It's The Online Lead Generation Glossary
    Performance Insider, Zephrin Lasker - Thursday, June 19, 2008
    In a media environment filled with stories of downturn this and slowdo ...
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