- Finding New Customers Using E-mail
Email Insider, editor , David Baker - Monday, May 23, 2005
E-mail marketers are often asked, "Should I use e-mail to find n ...
- A Seamless Customer Experience and the Vendors That Help
Email Insider, editor , David Baker - Wednesday, May 18, 2005
Monday I outlined the importance of integrating e-mail marketing and sales channel ...
- E-mail and Sales: Creating a Seamless Customer Experience
Email Insider, editor , David Baker - Monday, May 16, 2005
The perception of e-mail is that it's direct, it has mass appea ...
- Cracking the Code of Human Behavior
Email Insider, editor , David Baker - Monday, May 9, 2005
With so many points of interaction, it's not difficult to imagine w ...
- Making Every E-Mail Moment Count
Email Insider, editor , David Baker - Monday, May 2, 2005
Customers today make decisions based on the briefest of encounters - a ...
- Making the Complex Simple - Part II
Email Insider, editor , David Baker - Monday, April 25, 2005
Last week I discussed the importance of simplicity and how marketers oft ...
- Making the Complex Simple
Email Insider, editor , David Baker - Monday, April 18, 2005
For today, I'm here to help simplify your life. (Well, at lea ...
- Setting the Bench(mark)
Email Insider, editor , David Baker - Monday, April 11, 2005
When a new e-mail marketing trends report or click-to-purchase conversion rate cha ...
- Email Focus: As You Like It
OMMA Magazine, editor , David Baker - Wednesday, May 21, 2008
Some in the industry argue email is recession-proof. And while no chann ...
- Email Focus: Method, Not Madness
OMMA Magazine, editor , David Baker - Friday, December 29, 2006
The mood going into 2006 could best be described as cautious optim ...