JOE
Editor, MediaPost

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  • Reacting to Behavior
    Working for a relationship marketing agency, I am always amazed when ...
  • Driving Behavior-Part I of II
    Two perceptions many advertisers have are: "Behavioral marketing is something you on ...
  • Behavioral Targeting Unleashed
    A number of challenges have dogged the growth of behavioral targeting ...
  • Balancing the Value Equation
    Last week, Ted Shergalis' Behavioral Insider article made the analogy between behavior ...
  • Behavioral Marketing From a Micro or Macro View
    Behavioral targeting (BT), a practice of "finding" potential customers (or segmenting use ...