- Reacting to Behavior
Data and Targeting Insider, Joe , Paul Lewis - Friday, July 8, 2005
Working for a relationship marketing agency, I am always amazed when ...
- Driving Behavior-Part I of II
Data and Targeting Insider, Joe , Paul Lewis - Friday, June 10, 2005
Two perceptions many advertisers have are: "Behavioral marketing is something you on ...
- Behavioral Targeting Unleashed
Data and Targeting Insider, Joe , Paul Lewis - Friday, May 13, 2005
A number of challenges have dogged the growth of behavioral targeting ...
- Balancing the Value Equation
Data and Targeting Insider, Joe , Paul Lewis - Friday, April 15, 2005
Last week, Ted Shergalis' Behavioral Insider article made the analogy between behavior ...
- Behavioral Marketing From a Micro or Macro View
Data and Targeting Insider, Joe , Paul Lewis - Friday, March 18, 2005
Behavioral targeting (BT), a practice of "finding" potential customers (or segmenting use ...
