- Ad Viewability: Verify It's Human, Not Fraud
MediaDailyNews, Ari Jacoby - Tuesday, December 16, 2014
Publishers frequently argue that viewability is an imperfect metric for advertisers a ...
- Ad Blocking: Can Publishers Catch A Break?
Publishing Insider, Ari Jacoby - Thursday, November 13, 2014
Publishers and the advertising industry have long tried to sweep the top ...
- Fuzzy Logic: Not All Data is Created Equal
Metrics Insider, Ari Jacoby - Monday, October 27, 2014
At all of the recent industry conferences, one unifying theme stood ou ...
- Pre-Roll Leads Video Ad Buys, But That Doesn't Mean It Works Effectively For Marketers
Video Insider, Ari Jacoby - Wednesday, April 18, 2012
Remember that comic strip of two dogs talking, suggesting that on t ...
- Online Brand Ad Performance Isn't Subjective: You Deliver Or You Don't
Online Media Daily, Ari Jacoby - Monday, March 5, 2012
However, real online ad performance should never be subjective. It should ...
- Making Brand Advertising Measurable Along the Last Mile
Online Media Daily, Ari Jacoby - Monday, November 21, 2011
There is no single remedy to address the attribution challenge for bra ...
