- Open Or Private Marketplace? How To Decide
Publishing Insider, Andrew Casale - Thursday, August 30, 2012
We've continued to see private marketplaces as the preferred model for facilitati ...
- How RTB Is Lifting CPMs
Publishing Insider, Andrew Casale - Thursday, May 17, 2012
Agencies and publishers are showing more interest in programmatic ad buying a ...
- How Publishers Can Maximize Value In An RTB World
Online Media Daily, Andrew Casale - Tuesday, January 17, 2012
The introduction of real-time bidding (RTB) has dramatically changed the mechanics behi ...
- RTB Should Be Known For Quality, Not Just Quantity
Online Media Daily, Andrew Casale - Wednesday, December 21, 2011
The industry needs a new yardstick to qualify data behind impressions. ...
