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Michael Haydock

Member since January 2012

  • chief scientist and a retail analytics leader IBM
  • Armonk New York
  • 10504 USA

Articles by Michael All articles by Michael

  • The New Crystal Ball For Retailers in Marketing Daily on 09/07/2012

    Anticipating the needs and behavior of consumers is more important today than ever. Augmenting traditional forecasts with an analysis of social sentiment can help provide the edge that retailers need to gain insight into the mind of the consumer.

  • Unlocking The Marketing Code in Marketing Daily on 01/26/2012

    Advances in analytics enable retailers to go beyond the basics in determining the effectiveness of their marketing.

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