- Media Metrics: Finding the Darjeeling Limit
Media Magazine, Bill Gerba - Monday, December 31, 2007
Life is easy; measuring the rate of media consumption in retail stor ...
- Media Metrics: In The Blink Of An Eye
Media Magazine, Bill Gerba - Thursday, August 2, 2007
Wal-Mart doesn't approach retail media lightly. So when Grupo Televisa, the large ...
- Media Metrics: Measuring In-Store Value
Media Magazine, Bill Gerba - Wednesday, March 15, 2006
As in-store marketing and media gradually increase their profiles to become t ...
- Media Metrics -- Measuring What's In Store
Media Magazine, Bill Gerba - Friday, May 26, 2006
After Point-Of-Purchase Advertising International (POPAI) published a comprehensive study of in-store advertisi ...