- Addressable TV: Who Are We Really Addressing?
MediaDailyNews, Tracy Gross - Thursday, December 5, 2013
Addressable TV delivers efficiency, performance tracking and actionable insights. And it provid ...
- The Exchange Game - Why Advertisers Should Be Playing
Real-Time Daily, Tracy Gross - Saturday, February 16, 2013
Regardless of the obstacles, it's clear to me that RTB is ...
- Will Facebook Advertising Fail?
Online Media Daily, Tracy Gross - Wednesday, February 15, 2012
The future of Facebook advertising has both positive and negative elements. Markete ...