Troy Burk is the CEO and founder of Right On Interactive, a customer lifecycle marketing automation software company that helps organizations win, keep and grow customers by building customer engagement.
Burk is a recognized thought leader and speaker on the topics of Customer Lifecycle Marketing, Marketing Automation, Lead Scoring and Nurturing, and Email Marketing.
Burk is the president of the Indianapolis Interactive Marketing Association (IIMA) and serves on the Greater Indianapolis Chamber of Commerce’s Membership Marketing Committee. Burk earned a bachelor’s degree from Ball State University.
- The Evolution Of Marketing Automation in
Marketing Daily on
01/13/2014
MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business. Forward-thinking businesses are out-pacing their competitors by leveraging the next
evolution of MA.
- The Future Of Lead Scoring: Now In 3D in
MarketingTools: CRM on
11/01/2012
For years, marketers have relied on lead scoring to identify prospects who are most likely to become customers. Scoring prospects based on two dimensions-who they are and how they interact with your
brand-is no longer a sufficient measure to project future activity, let alone find and grow the most valuable relationships into revenue generating streams.
- Tools Of The Informed Marketer in
MarketingTools: CRM on
08/07/2012
Much has been debated and written about the changing role of marketing. Regardless of your opinion on the topic, it's clear that today's marketing looks almost nothing like the practices of just 10
years ago.
- CRM By The Numbers in
MarketingTools: CRM on
05/29/2012
How to measure your sales team effectively and boost success