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Troy Burk

Member since April 2006Contact Troy

Troy Burk is the CEO and founder of Right On Interactive, a customer lifecycle marketing automation software company that helps organizations win, keep and grow customers by building customer engagement. Burk is a recognized thought leader and speaker on the topics of Customer Lifecycle Marketing, Marketing Automation, Lead Scoring and Nurturing, and Email Marketing. Burk is the president of the Indianapolis Interactive Marketing Association (IIMA) and serves on the Greater Indianapolis Chamber of Commerce’s Membership Marketing Committee. Burk earned a bachelor’s degree from Ball State University.

Articles by Troy All articles by Troy

  • The Evolution Of Marketing Automation in Marketing Daily on 01/13/2014

    MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business. Forward-thinking businesses are out-pacing their competitors by leveraging the next evolution of MA.

  • The Future Of Lead Scoring: Now In 3D  in MarketingTools: CRM on 11/01/2012

    For years, marketers have relied on lead scoring to identify prospects who are most likely to become customers. Scoring prospects based on two dimensions-who they are and how they interact with your brand-is no longer a sufficient measure to project future activity, let alone find and grow the most valuable relationships into revenue generating streams.

  • Tools Of The Informed Marketer  in MarketingTools: CRM on 08/07/2012

    Much has been debated and written about the changing role of marketing. Regardless of your opinion on the topic, it's clear that today's marketing looks almost nothing like the practices of just 10 years ago.

  • CRM By The Numbers  in MarketingTools: CRM on 05/29/2012

    How to measure your sales team effectively and boost success

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