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Ari Brandt

Member since April 2006Contact Ari

  • CEO & Co-Founder MediaBrix
  • Twitter: @aribrandt
  • 36 West 25th
  • 7th fl
  • New York New York
  • 10010 USA

Ari Brandt founded MediaBrix in May 2011 and serves as CEO. Named to MIN’s Digital Hot List in 2008, Ari is a seasoned media executive with over 18 years of experience building successful digital businesses. Most recently, he was the CEO of Linkstorm, an advertising technology company, where he guided the company through consecutive years of triple digit growth and global expansion of their core offerings. Previously he was the head of digital media for Condé Nast Business Media Group where he led the launch of the critically acclaimed Prior to Condé Nast, Mr. Brandt was the director of ad solutions for the Yahoo! Media Group, where he led business operations for the top ranked Yahoo! Finance and Yahoo! News properties and oversaw the successful go-to-market launch of Yahoo! Tech. In this role, Mr. Brandt oversaw strategic monetization initiatives representing nearly $200MM in annual revenue. Before joining Yahoo!, Ari was the associate publisher at SmartMoney where he oversaw all aspects of marketing, sales and business development for and SmartMoney Magazine. While at SmartMoney, he led the launch of SmartMoney Select,’s subscription based Web site. A veteran of online advertising, Ari began his Internet career running business development for DoubleClick's Business Network. Previous to his tenure at DoubleClick he was the director of advertising and public relations at Neuberger Berman, a money management firm in New York. He began his professional career developing his skills within the Media, Account Management and New Business disciplines for leading advertising agencies including Weiss Whitten Stagliano, Kirshenbaum Bond & Partners, and MVBMS/Euro RSCG. He lives in Montclair, New Jersey with his wife and three children.

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  • Can Programmatic Ad Buying Truly Deliver? by Ari Brandt (Marketing Daily on 07/01/2014)

    David - I don't think I'm missing the point. I'm all for automation. What I'm saying is we're CURRENTLY automating recs, leaderboards and pre-roll. All forms of advertising that have been proven to be ineffective for branding. The current iteration of programmatic is "potentially" great and effective for bottom funnel KPIs, but if your clients care about what people think about their brands, we're not executing correctly as an industry.

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