Ari Brandt
Member since April 2006Contact Ari- CEO & Co-Founder MediaBrix
- Twitter: @aribrandt
- 36 West 25th
- 7th fl
- New York New York
- 10010 USA
Ari Brandt founded MediaBrix in May 2011 and serves as CEO. Named to MIN’s Digital Hot List in 2008, Ari is a seasoned media executive with over 18 years of experience building successful digital businesses. Most recently, he was the CEO of Linkstorm, an advertising technology company, where he guided the company through consecutive years of triple digit growth and global expansion of their core offerings. Previously he was the head of digital media for Condé Nast Business Media Group where he led the launch of the critically acclaimed Portfolio.com. Prior to Condé Nast, Mr. Brandt was the director of ad solutions for the Yahoo! Media Group, where he led business operations for the top ranked Yahoo! Finance and Yahoo! News properties and oversaw the successful go-to-market launch of Yahoo! Tech. In this role, Mr. Brandt oversaw strategic monetization initiatives representing nearly $200MM in annual revenue. Before joining Yahoo!, Ari was the associate publisher at SmartMoney where he oversaw all aspects of marketing, sales and business development for SmartMoney.com and SmartMoney Magazine. While at SmartMoney, he led the launch of SmartMoney Select, SmartMoney.com’s subscription based Web site. A veteran of online advertising, Ari began his Internet career running business development for DoubleClick's Business Network. Previous to his tenure at DoubleClick he was the director of advertising and public relations at Neuberger Berman, a money management firm in New York. He began his professional career developing his skills within the Media, Account Management and New Business disciplines for leading advertising agencies including Weiss Whitten Stagliano, Kirshenbaum Bond & Partners, and MVBMS/Euro RSCG. He lives in Montclair, New Jersey with his wife and three children.
Articles by Ari All articles by Ari
- Data Is Great, But Delivery Is The Solution to Mobile Ad Problems in
Mobile Marketing Daily on
04/28/2016
Mobile technology continues to make huge strides and has made interactive, on-demand media the new norm. Mobile data, in turn, has helped shape a platform with smarter, more personalized experiences than anything before it. Yet advertising has not kept pace with the technology.
- Can Programmatic Ad Buying Truly Deliver? in
Marketing Daily on
07/01/2014
Digital brand marketers are likely compromising creativity for efficiency and scale, because they don't know what else to do. But they don't have to settle for second-rate inventory, creative or targeting with a one-size-fits-all solution.
- Dollar Value: 3 Monetization Tips To Enhance Users' Game Play in
Online Media Daily on
11/05/2013
While we're spending millions building games and acquiring users, it's important to find the right balance between in-app purchase revenue and ad revenue.
- Be The Brand 'Hero' Of Social, Mobile Games in
Marketing Daily on
03/14/2013
To align with consumer preferences and put users in control of their brand experience, marketers must begin to embrace value-exchange advertising. Value-exchange ads that run in social and mobile gaming environments offer marketers the opportunity to reach their target audience, while inspiring positive brand association during game play.
- Why the Digital Advertising Industry Needs to Stop Complaining in
Future of Media on
10/02/2012
- 7 Reasons Why Social Gaming Should Be In Your Media Plan in
Online Media Daily on
06/15/2012
Social gaming represents the new golden era of captive, engaged users. It is an opportunity to recapture the minds of a new generation.
Comments by Ari All comments by Ari
- Can Programmatic Ad Buying Truly Deliver?
by
Ari Brandt
(Marketing Daily on
07/01/2014)
David - I don't think I'm missing the point. I'm all for automation. What I'm saying is we're CURRENTLY automating recs, leaderboards and pre-roll. All forms of advertising that have been proven to be ineffective for branding. The current iteration of programmatic is "potentially" great and effective for bottom funnel KPIs, but if your clients care about what people think about their brands, we're not executing correctly as an industry.
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