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Nanda Sibol

Member since August 2012Contact Nanda

  • Director, Brand Strategy, Anthem Worldwide Anthem Worldwide
  • San Francisco California
  • 94108 USA

Nanda Sibol is Director, Brand Strategy in the San Francisco office of Anthem Worldwide, part of the brand development division of Schawk, Inc. Nanda has over fifteen years experience in strategy consulting, market research, brand marketing and general management. She has worked on brand positioning, architecture and portfolio strategy assignments. Prior to Anthem, Nanda was a Marketing Director at Diageo Chateau & Estate Wines where she led the premium wine portfolio and also served as head of strategic planning. In addition, she has worked for The Gillette Company, Information Resources, Inc. and Braxton Associates. Clients included Procter & Gamble and The Dial Corporation. Nanda has an MBA from the Kellogg Graduate School of Management and a B.S. from Brown University.

Articles by Nanda All articles by Nanda

  • The Age Of Redefinition in Marketing Daily on 02/07/2014

    The process of redefinition allows us to reevaluate our core values with a fresh set of eyes with the potential to redefine how we live, how we consume, and how we connect.

  • An Appreciation: Honoring Craft in Marketing Daily on 07/29/2013

    As the economy picks up and consumers can afford to spend more, they are becoming disenchanted with mass-produced goods and have begun to realize the lack of "value" in inexpensive items that may be a bit cheap. They are recognizing the value of goods made with care -- often by hand, with skill and attention to detail. In the end, consumers aren't just about the lowest price; they are seeking quality goods they can appreciate.

  • Get To The Point Branding in Marketing Daily on 03/05/2013

    What can marketers do to pique the interest of their over-messaged, skimming consumer? Put the positioning statement, key brand benefit, or elevator pitch into plain English to create a brand name. For existing brands, apply this clarity and simplicity of messaging to all forms of communication, from packaging to digital. Skip the marketing jargon and just get to the point!

  • Right Place, Right Price, Right Time in Marketing Daily on 02/12/2013

    The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any barriers to purchase in the moment. Shoppers are demanding the right product at the right price at the right place at the right time.

  • Try It On Technology in Marketing Daily on 12/04/2012

    Consumers want to get the "right" item with the least amount of hassle. Virtual try on is helping to reduce risk and lower barriers to purchase. Consider how your brand can use technology at different points along the path to purchase to engage your consumer -- and allow them to envision themselves with the product or bring the product experience to life.

  • The Price Is Right in Marketing Daily on 11/01/2012

    Some individuals and companies are embracing the "pay what you want" approach for a variety of reasons: visibility for their business, support for less mainstream goods and services, the ability to attract new customers, and ultimately generation of sales. For value-conscious consumers, the appeal is obvious: the price is finally right.

  • On The Offense Against Obesity in Marketing Daily on 08/21/2012

    For food marketers, the lesson here from both Jenny Craig and the changing landscape -- especially with weight management and obesity -- is that while product innovation is important, the right marketing communication will also be critical for success.

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