Ryan Golden

Articles by Ryan All articles by Ryan

• Demystifying Location Tech: It's Not Just About Location in Mobile Marketing Daily on 10/16/2015
  

  If location is going to have a real impact in mobile advertising, it should be integrated with other technologies to deliver on its promise - a direct brand-to-consumer dialogue. Marketers need to consider the context around location as essential in any truly effective solution.

• Smarter Ads Need Smarter Location Solutions in Mobile Marketing Daily on 04/10/2014
  

  What makes good native advertising stand out against other ads (or even bad native advertising) is context. That context can refer to timing (event-based advertising), content (pairing native ads against relevant content), or location. And while there may be no shortage of location engines available on the market, there's location... and then there's location.

• 5 Key Questions To Ask With Location-Based Mobile Advertising In 2014  in Mobile Marketing Daily on 02/18/2014
  

  As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being used, how testing and optimization takes place and how they can learn from the process.

• No Masking It - Mobile Is Hallo-screen in Mobile Marketing Daily on 10/25/2013
  

  Halloween gives marketers broad license to be creative in their promotions. Since most Halloween festivities are local and visually oriented, mobile can play a key role in engaging ghouls, ghosts and goblins.

• Challenging Interactions in Future of Media on 08/21/2012
  

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