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BOB HEYMAN


Contact MediaPost Editorial
  • Trends & Predictions: Web Video In The New Year
    Video Insider, joe.h , Bob Heyman - Monday, December 29, 2008
    Yes, Web video ad spending will be up in 2009. Perhaps n ...
  • Search For Market Research And Consumer Insights
    Inside Performance, joe.h , Bob Heyman - Wednesday, November 12, 2008
    Even the best search marketers underutilize the power of search. This ...
  • Everything We Know About Search Is Wrong
    Inside Performance, joe.h , Bob Heyman - Friday, November 9, 2007
    Everything we know about search is wrong. That's what Brian McAndrews ...
  • Search Innovation Spotlight
    Inside Performance, joe.h , Bob Heyman - Friday, June 29, 2007
    The first-ever Video Search Engine Optimization contest? A number of recent even ...
  • Morning musings
    Show Daily, joe.h , Bob Heyman - Tuesday, May 8, 2007
    After a lovely dinner provided by Outrider, my evening was spoiled ...
  • Don't you just hate it when....
    Show Daily, joe.h , Bob Heyman - Monday, May 7, 2007
    Don't you just hate it when you are moderating a panel a ...
  • Search Innovation Spotlight: Video Search
    Inside Performance, joe.h , Bob Heyman - Friday, April 6, 2007
    This month's spotlight falls on video search. While Google and Yahoo off ...
  • Search Innovation Spotlight On Affiliate Search
    Inside Performance, joe.h , Bob Heyman - Friday, March 2, 2007
    I had the opportunity to attend the Affiliate Summit is Las Veg ...
  • Search Innovation Spotlight
    Inside Performance, joe.h , Bob Heyman - Friday, January 19, 2007
    Yahoo has been especially active over the last month, announcing several initiativ ...
  • Search Innovation Spotlight
    Inside Performance, joe.h , Bob Heyman - Friday, December 15, 2006
    This month's spotlight falls on social search, sometimes also called Web 2 ...
  • Search Innovation Spotlight
    Inside Performance, joe.h , Bob Heyman - Monday, October 23, 2006
    This month's spotlight falls on new developments in search marketing tools. ...
  • Search Innovation Spotlight
    Inside Performance, joe.h , Bob Heyman - Friday, September 22, 2006
    This month's column focuses on the local search category. This is ...
  • Vertical Search, Part 2
    Inside Performance, joe.h , Bob Heyman - Friday, August 18, 2006
    Last month's column on new developments in vertical search sparked lots ...
  • Vendor Search Innovation
    Inside Performance, joe.h , Bob Heyman - Friday, July 28, 2006
    Vertical search is an area in considerable ferment. Much VC funding h ...
  • Search Innovation Spotlight On: World Cup Soccer
    Inside Performance, joe.h , Bob Heyman - Wednesday, June 21, 2006
    Savvy search marketers know that while you cannot always grow the numb ...
  • Search Marketing Spotlight: Search is 'Element'-al for Honda
    Inside Performance, joe.h , Bob Heyman - Wednesday, May 17, 2006
    There has been a lot of buzz about RPA's very cute campai ...
  • Google Settles Click Fraud Lawsuit
    Online Media Daily, joe.h , Bob Heyman - Thursday, March 16, 2006
    Surely, when Google settled a "click fraud" class action suit last we ...
  • Why Search Is the Antawn Jamison of Marketing
    Online Media Daily, joe.h , Bob Heyman - Thursday, June 2, 2005
    To tell you why search is the Antawn Jamison of Marketing, fir ...
  • RAM: Selling into the New Frugality
    OMMA Magazine, joe.h , Alan Gerson, Bob Heyman - Wednesday, October 14, 2009
    After nearly 50 years of selling to avid consumers indulging in ...
  • Direct Marketing on Steroids
    OMMA Magazine, joe.h , Leland Harden, Bob Heyman - Monday, June 1, 2009
    For most marketers, there is only one metric that counts: conversions. Th ...
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