Eli SingerMember since December 2014Contact Eli
- Chief Strategy Officer & Chief Marketing Officer Engagement Labs
- H2T2A4 CAN
Eli Singer specializes in corporate strategy at the intersection of digital media, analytics and value creation. Currently, he is the Chief Strategy Officer and Chief Marketing Officer of Engagement Labs (TSX-V:EL), a social analytics technology company and the creator of evalue: the standard for measuring social performance on the web. In 2009, Eli founded Entrinsic, a social media communications agency, which he sold to Engagement Labs in 2014. Prior to starting Entrinsic, Singer was Director of Social Media with Segal Communications, an experiential marketing firm in Toronto, and at the time, the exclusive Canadian representative of Facebook. Until December 2007, he was the Managing Director of Social POV, the social media practice area of Cundari, one of Canada’s largest independently owned advertising and communications firms. Singer is the founder of CaseCamp, the social media unconference, and participated in writing the business bestseller The Power of the 2x2 Matrix (April 2004, Jossey-Bass) with former partners at The Transcend Strategy Group.
Articles by Eli All articles by Eli
- Successful Luxury Social Marketing Starts With An Invitation To The Party in
For a luxury brand, every motion in its social marketing strategy has value. In an environment as personal, and personalized, as social media, it's very important to capture not just the attention but the imagination of luxury consumers, and to keep those audiences engaged with the brand over time. When we look at brands in general that have achieved quantifiable success in social marketing, we see them performing well in three metrics in particular: engagement, impact and responsiveness. But can the same be said for all luxury brands? It depends.
- Earned Media Will Matter Less in
Future of Media on