Greg SmithMember since February 2014Contact Greg
- Director of Shopper Marketing Partners + Napier
- LinkedIn: http://www.linkedin.com/pub/greg-smith/13/499/6a0
- Rochester New York
- 14605 USA
Named one of the “Who’s Who in Shopper Marketing Agencies” by Shopper Marketing Magazine, Greg Smith is a seasoned shopper marketing leader who specializes in CPG marketing, as well as consumer promotion strategy, retail sell-in, and execution. Throughout his career, he has led the development of successful activation strategies in mass, national, and regional grocery, club, drug, and dollar channels. Prior to joining Partners + Napier, Greg led shopper marketing at Smith Brothers Agency in Pittsburgh, PA., where he drove strategy for Nestlé brands such as Skinny Cow, Edy’s/Dreyer’s Fruit Bars, and Stouffer’s, and Heinz brands such as Ore-Ida and Bagel Bites. He also conceived and developed a patented digital shopper marketing tool that boosts clients' return-on-investment. Prior to Smith Brothers, Greg led teams at Acosta Marketing Group in creating account-specific strategies for front-runners in the shopper marketing discipline including, Clorox, Georgia-Pacific, Schwan’s, and Kellogg’s.
Articles by Greg All articles by Greg
- Bad Moms Rising in
Welcome, summer. For moms, this can be the worst of times. But this year, when the days have blurred together and the 9 a.m. toast to the first day of a new school year remains far in the future, some distraction will arrive, thanks to Mila Kunis.
- Getting Mom Moments Right in
A mother's life is a hard life sprinkled with little moments of joy - an unexpected giggle-fest with the kids, a glass of great wine, or the spouse handling your most hated chores. At least that's marketers' favorite new storyline, with ads that show "the ultimate mom moment" leaping like a majestic dolphin from the high-speed, low-sleep, kid-toting, thankless sea of mom life.
- The Organic Bubble in
Camo-clad Uncle Bob shares a squinty-eyed staring duel with mom-and-chef-in-charge Cassie over the Thanksgiving table. Apparently, her organic stuffing wasn't what he had in mind. If pushed to the limits, the exchange might leave a lasting holiday memory - maybe even the need for GMO and non-GMO tables next year.
- The Clunky Genius Of The Amazon Dash Button Launch in
Forging into the future, Amazon has made its Dash Buttons available to Amazon Prime members.
- Why Aldi And Brands Like It Are Going To Win With Millennial Moms And Dads in
Goldman Sachs recently released a report that projected how a tidal wave of new moms in the millennial generation will reshape the economy, an impact that will partly be driven by pure numbers. Millennials are the largest U.S. generation of all time, and now account for 90% of all new moms. In case you were hesitating, now's the time to buy stock in baby formula and ironic onesies.
- Can Brands Help Close The Wage Gap? in
On April 14, Equal Pay Day, you might have seen social media light up with photos of open hands holding three quarters and three pennies. 78 cents: what the average American woman earns to the average man's dollar. April 14: how far into the year the average woman must work to earn what the average man earned in the previous year.
- The Froot Loops Negotiation in
Why "triple threat" shopping environments are valuable learning spaces.
- Where Is The Relief For The Busier-than-ever Mom? in
In my 20 years of marketing to moms, one observation has always been there: Moms are busy. But it's not an insight, and the solution isn't "let's play up how convenient the product is!"
- How To Get Your Brand On Mom's Sh*t List in
- Marketing To The Mompreneur Generation in
Traditional marketing-to-mom tropes have become less and less reliable. Is the modern mom working, a homemaker, an educator, the breadwinner, a spouse, a shopper, or primary nurturer? Is she all of the above, or none of the above?