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BOB DEUTSCH


Contact MediaPost Editorial
  • The Story Behind Luxury Products, Experiences
    Marketing Daily, Bob Deutsch - Friday, September 3, 2010
    A person's sense of time and its relation to one's sensitivity ...
  • The Story Of Self-Identity
    Marketing Daily, Bob Deutsch - Friday, June 18, 2010
    Every product aimed at the Post-1988 female will have to demonstrate ...
  • How To Market To Males
    Marketing Daily, Bob Deutsch - Friday, May 21, 2010
    Men may groom more than they used to but they are sti ...
  • Must-Have Vs. Want
    Marketing Daily, Bob Deutsch - Tuesday, April 20, 2010
    People feel happy when a product or store authentically displays it understan ...
  • Can Mobile Make Us Feel More Situated?
    Marketing Daily, Bob Deutsch - Tuesday, April 6, 2010
    Agencies need to become purveyors of culture, not just hawkers of produc ...
  • The Nature Of Belief And Attachment
    Marketing Daily, Bob Deutsch - Tuesday, March 23, 2010
    Marketing to women is not as easy as "pretty in pink" ...
  • People Are Curvaceous Souls
    Marketing Daily, Bob Deutsch - Tuesday, March 2, 2010
    Supplant the purchase funnel with the idea of The Yellow Brick Roa ...
  • It's Time Managers Free Creativity
    Marketing Daily, Bob Deutsch - Friday, February 5, 2010
    It can be argued that creative offerings are as incisive as bra ...
  • The Power of Nostalgia in Advertising
    Marketing Daily, Bob Deutsch - Monday, January 25, 2010
    As we age, our nostalgic yearnings grow, making us more receptive ...
  • The Limits of Neuro-Marketing's Impact on Advertising Creativity
    Online Media Daily, Bob Deutsch - Wednesday, January 13, 2010
    As a cognitive anthropologist, who some 20 years ago traded backpack a ...
  • Paradox Of Time In Consumer Behavior
    Marketing Daily, Bob Deutsch - Monday, December 28, 2009
    The quicker marketers reach the fork in the trail and contemplate t ...
  • Paradox Of Time In Consumer Behavior
    Marketing Daily, Bob Deutsch - Thursday, December 10, 2009
    The quicker marketers reach the fork in the trail and contemplate t ...
  • Bob Dylan Sings To Marketers
    Marketing Daily, Bob Deutsch - Thursday, November 19, 2009
    CMOs and brand managers must go beyond unconsciously assuming that people a ...
  • The Loss Of Words: Incivility Rising
    Marketing Daily, Bob Deutsch - Friday, October 9, 2009
    TV, email and eBusiness have given us a lot, but they engend ...
  • Frugality, Authenticity ... And Luxury
    Marketing Daily, Bob Deutsch - Friday, September 25, 2009
    Accumulation is being overridden by authenticity and the quest for meaning. T ...
  • Beware Rising Differences In Outlook
    Marketing Daily, Bob Deutsch - Friday, September 11, 2009
    In times of economic stress, fundamental differences among Millennials, Gen X a ...
Page 1 of 1
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