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DAVID BOOTH


Contact MediaPost Editorial
  • Defining Your Investment In Big Data
    Marketing Daily, David Booth - Monday, November 25, 2013
    Investing in Big Data should not mean merely investing in the late ...
  • Setting The Stage For Big Data Success
    Marketing Daily, David Booth - Monday, October 21, 2013
    Driving your Big Data initiatives from initial monitoring to organizational transformation wi ...
  • 6 Steps To Determine Your Data And Analytics Maturity
    Marketing Daily, David Booth - Tuesday, September 17, 2013
    Every organization is at a different level of data and analytics maturit ...
  • Dashboards - Enabling Data-Driven Decision-Making
    Marketing Daily, David Booth - Tuesday, August 13, 2013
    Dashboards are one of many hot topics basking in the glow ...
  • Is Your Data Plan On Target?
    Marketing Daily, David Booth - Tuesday, July 9, 2013
    Big Data, data-driven marketing, analytics and a host of other goals focus ...
  • Perpetual Motion In Big Data Planning
    Marketing Daily, David Booth - Wednesday, June 19, 2013
    According to a recent McKinsey report, "Big data: What's your plan?" t ...
  • Four Steps For Diving Into Big Data
    Marketing Daily, David Booth - Tuesday, May 7, 2013
    Although experience should never be understated in the art of marketing, addi ...
  • Four Big Data Misconceptions
    Marketing Daily, David Booth - Wednesday, February 27, 2013
    Big data is quickly becoming a bigger buzzword in 2013, yet markete ...
  • Six Ways To Improve The Way You Market
    Marketing Daily, David Booth - Friday, October 26, 2012
    Data is truly the common currency that advertising will use in t ...
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