- Behavioral Personas In The Mainstream
Marketing Daily, Bob Fetter - Tuesday, October 23, 2012
NBC News Digital must be applauded for moving from demographics to behavior ...
- Facebook, Datalogix Partnership Raises Privacy Concerns
Online Media Daily, Bob Fetter - Friday, September 28, 2012
Facebook is partnering with a data company called Datalogix, and it rais ...
- Facebook's 'Page Post Targeting Enhanced'
Marketing Daily, Bob Fetter - Tuesday, August 28, 2012
In what some inside marketers have called "a defining moment in soci ...
- Loyalty Is Not A Game - Or Is It?
Marketing Daily, Bob Fetter - Tuesday, May 1, 2012
Marketers need to resist the urge to over-game a rewards program. A ...
- Why Marketers That 'Like' Results Must Spend With Care In Social Media
Metrics Insider, Bob Fetter - Wednesday, June 1, 2011
There is no denying that Facebook has changed the very nature ...
- What You Need to Know About Real-Time Optimization
Metrics Insider, Bob Fetter - Wednesday, May 18, 2011
It wasn't that long ago that direct marketers were a breed apar ...