Brad CarrawayMember since January 2022Contact Brad
- Brand & Product Marketing Strategist Consultant
- LinkedIn: linkedin.com/in/bradcarraway
- 4934 Via Fresco
- Camarillo California
- 93012 USA
With over 25-years of B2C/B2B/B2G marketing leadership experience, Brad Carraway has led high-performance cross-functional marketing teams - driving brand and profit growth at industry leading companies including AeroVironment, Amazon, Activision, Warner Brothers and Disney. Most recently, he served as Director, Solutions Marketing at AeroVironment, a global leader in intelligent multi-domain robotic systems serving defense, government, and commercial customers. Previous to this role, Brad served as Sr. Partner Marketing Manager at Amazon, leading go-to-market strategic planning, new product launch campaign development & execution, and partner marketing initiatives across a diverse portfolio of Fire TV devices. With client and agency-side experience, Brad has developed a proven track record of success in spearheading 360-degree marketing and communication strategies, establishing category defining brands in unmanned robotic systems, consumer electronics, and home entertainment verticals.
Articles by Brad All articles by Brad
- Thought Leadership: Major Tool For Content Marketing Relevance in
Marketing Insider on
Brand-relevant content drives audience engagement, social conversations, lead generation and conversions.
- Leverage Paid, Owned, Earned Media For Social Media Success in
Marketing Daily on
Content plays a major role in delighting a socially engaged consumer base. Strategies that actively integrate paid, earned and owned media offer a powerful cross-media concoction that can fuel the growth of a brand's social community while still being true to its audience and the brand.