Kamal Kaur
Member since April 2010Contact Kamal- VP, Mobile & Display RadiumOne Inc
- Twitter: @kamalkchahal
- 55 Market St, 18th floor
- San Jose California
- 94105 USA
Prior to joining RadiumOne, Kamal managed the media team at Yahoo! Ad Network. There, she provided leadership and direction in all aspects of the Yahoo Ad Network and also contributed strategic direction after the acquisition of BlueLithium. Kamal co-founded and developed BlueLithium, a pioneer behavioral targeting ad network. She was instrumental in coordinating design, the flow of all UI features, analytical modeling of optimization algorithms, and the execution of the flagship products. She was also heavily involved in developing new business and building out the team. Prior to BlueLithium, she co-founded ClickAgents and served as the Director of Network Development, where she successfully brought brands to the premium publishers via performance-based initiatives. She has over 12 years of experience in online media buying and is an expert in building stellar products and teams from ground zero.
Articles by Kamal All articles by Kamal
- Why Apple's iBeacon Will Reinvigorate A Faltering Retail Industry With Mobile Ads in
Mobile Marketing Daily on
11/20/2013
New technology released by Apple gives advertisers and retailers the ability to transmit personalized offers directly to consumers who want them most, and advertisers embrace its potential to reshape and revitalize the retail industry.
- Is That A Box Office In Your Pocket? in
Mobile Marketing Daily on
01/09/2013
As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to entertainment-related questions. So last month, RadiumOne conducted a survey examining how consumers use their smartphones to make purchase-related decisions.
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