- What's Next For Header Bidding?
Real-Time Daily, Tom Shields - Thursday, March 23, 2017
With publishers adopting header bidding in droves, it's clear they're increasing revenu ...
- What's In Store For The Ad Tech Industry in 2015
MediaDailyNews, Tom Shields - Tuesday, January 6, 2015
In a world where context is increasingly commoditized, publisher first-party data h ...
- Differentiation Creates Value
Programmatic Insider, Tom Shields - Tuesday, January 22, 2013
If column inches and growth rates are any indication, 2012 will ...