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BILL MCCABE
Contact MediaPost Editorial
Longer TV Spots May Be Better
MediaDailyNews, Bill McCabe - Wednesday, September 17, 2014
Thirty seconds no longer provides advertisers with sufficient time to achieve the ...
Smart TVs, Smart Advertisers
Marketing Daily, Bill McCabe - Tuesday, April 16, 2013
It may take five years or perhaps even longer, but inevitably, sma ...
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