Teresa Liu
Member since April 2013Contact Teresa- Senior Strategist Anthem
- 77 Maiden Lane, 4th fl
- San Francisco California
- 94108 USA
Teresa Liu is a Senior Strategist at Anthem, a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign to drive brand performance. <http://www.anthemww.com>
- Why Retailers Should Consider Portfolio Optimization in
Marketing Daily on
12/18/2013
Companies today need to consider where they should strategically invest in building meaningful brand propositions, determine the optimal number of brands required to deliver variety while eliminating
overlap, and assess where the gaps or new brand opportunities might be. A portfolio optimization process is a smart solution for retailers who are faced with these growing portfolio complexities.
- From Big-Box To Small-Box...To Micro-Box? in
Marketing Daily on
07/18/2013
As online and mobile sales continue to rise, individual brick-and-mortar spaces are popping up in different formats. In Asia, cubic-retailing -- which enables independent entrepreneurs, artists or
online retailers to rent out box-sized spaces within a larger retail environment to showcase and sell their goods -- is gaining traction in regions such as Hong Kong, Singapore, and Japan, signaling
its increasing relevance to today's retail landscape.
- Emotion Rules: But I Just Need It To Work in
Marketing Daily on
04/30/2013
Has emotional branding become so much of a focus these days that products and brands are losing sight of practical consumer needs? Innovation and a stronger investment in being functionally
differentiated can help marketers ensure their products are meeting their consumers' core needs -- and re-engage to deliver a brand promise that is richer and more meaningful.