Kerry BianchiMember since July 2013Contact Kerry
As President and CEO of Visto (formerly Collective), I am responsible for the company’s strategic direction and business execution. I joined Collective in 2015 in the role of Chief Operating Officer and was elevated to CEO in 2017 to spearhead the development and growth of the Visto™ Enterprise Advertising Hub, which offers a unified view of the execution, data, and measurement partners and technologies of the ad tech stack. I have over 25 years of executive experience in marketing and media, previously serving in leadership positions at E*Trade Financial, Accenture, Reader’s Digest and Time Inc.
Articles by Kerry All articles by Kerry
- Winners And Losers In First-Price Auctions in
Marketing Insider on
Between ad fraud, brand safety and transparency, the digital advertising industry had a tough 2017. And now that the conversation about fixing these problems and cleaning up the supply chain has hit critical mass, 2018 is sure to bring new developments and approaches to delivering greater visibility into where ad spend is going and whether or not it's working.
- Maximizing The Potential Of New Advertising Models in
Marketing Daily on
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to gauge true effectiveness and value. Those who master this will reap the greatest benefits from their digital investments.