Jeriad Zoghby
Member since October 2009Contact Jeriad- Chief Commerce Strategy Officer Interpublic Group (IPG)
- 2729 Tether Trail
- Austin Texas
- 78704 USA
Articles by Jeriad All articles by Jeriad
- Travel Industry Revelation: Taking Customer Experience To The Next Level in
Marketing Insider on
12/14/2017
In today's digital, hyper-connected world, consumers are savvy and quick to judge. Couple that with increasing competition from industry leaders and new market entrants, and brands today are left with little room for error.
- Winning The Lotto: A Fresh Look At Segmentation in
Marketing Daily on
08/06/2013
In today's increasingly fragmented marketplace, being able to identify new market opportunities and capitalize on them through personalization and relevance is paramount to meeting consumer demand. Yet many companies struggle to achieve the value that segmentation promises. Businesses should consider advanced segmentation techniques by employing artificial intelligence technology.
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