Brian Rafferty
Member since November 2014Contact Brian- Global Director of Research Siegel+Gale
- www.siegelgale.com
- Twitter: @btrafferty
- New York New York
- 10011 USA
Brian has worked extensively for over a decade in marketing strategy, brand positioning, and quantitative and qualitative research, serving clients big and small across a variety of industries: financial services, professional services, high technology, retail, consumer goods, non-profit, health care and biotechnology. Before joining Siegel+Gale, he spent four years as managing director of research and strategy at The Brand Union overseeing research and strategy projects for BlackRock, Pernod Ricard, Johnson & Johnson, Cadbury, Bank of America, Merrill Lynch, HP, Coca-Cola, Alcatel-Lucent and others. Before that, he served as co-principal and managing director of boutique research and consulting firm Plaid, where he led business and product growth strategies for the United States Postal Service, Vertex Pharmaceuticals and Voss Artesian Water. He also worked as a research and planning manager for New York ad agency Ferrell Calvillo, and as a senior executive for research consultancy Summus. Brian was born and raised in France. In addition to his baccalaureate in math and physics from France’s Lycée Pasteur, he’s a graduate of Princeton University. Follow Brian on Twitter: @btrafferty
Articles by Brian All articles by Brian
- It Pays To Be Simple in
Marketing Daily on
11/14/2014
Brands' relationships with simplicity can more or less be broken down into four groups, each with different needs and opportunities.
- Column: Integrated-- Fine-Tune Your Research in
Media Magazine on
02/27/2007
We've heard it before: "Let's put together a focus group" or "What do the numbers tell us?" In these cases, our colleagues are often looking for primary research to tell them unequivocally what to do.
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