Brendan Murphy
Member since August 2013Contact Brendan- Senior Partner, Design Lippincott
- New York New York
- 10022 USA
Articles by Brendan All articles by Brendan
- Hidden Assets Can Increase Relevance, Fuel Growth in
Marketing Daily on
10/06/2017
To kick-start your thinking, here are five examples of established companies rejuvenating their brand through their customer experience.
- Evolution Or Revolution? When And How To Change Your Logo in
Marketing Daily on
08/16/2013
How do you know when it's time to update your logo? And how do you determine whether the change requires a small adjustment or a complete facelift? You may think you own the logo, but your customers may believe otherwise. They are the ones making a daily choice to badge themselves with it. At a minimum, this means a very deep understanding of your customer.
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