- Keeping Cross-Platform Measurement Flexible for Users
MediaDailyNews, George Ivie - Monday, May 22, 2023
Users of cross-media systems should be enabled to consider context parameters ...
- The Fight Against Invalid Traffic Is A Never-Ending Arms Race
MediaDailyNews, George Ivie - Monday, September 21, 2020
The problem continues to grow, as the ways in which fraudulent ...
- A Framework For Measuring Ad Outcome
MediaDailyNews, George Ivie - Tuesday, June 16, 2020
The industry needs an agreed upon, well-vetted and researched set of standar ...
- The Viewable Impression: The First Step To An Audience-Based Digital Currency
MediaDailyNews, George Ivie - Monday, March 23, 2015
The development of a Viewable Impression standard represents a key interim st ...
- Reduce Unmeasurable Inventory Now: Viewable-Impression Standard Coming
Metrics Insider, George Ivie, Steve Sullivan - Monday, August 12, 2013
If you rely on ad impressions, measure ad impressions or otherwise b ...