- What We Can Learn From Walmart's Offline Strategies
Programmatic Insider, Jeremy Ozen - Thursday, January 15, 2015
With its Walmart Exchange platform, the company is focusing on leveraging i ...
- Google Finally Gets It
Programmatic Insider, Jeremy Ozen - Tuesday, November 25, 2014
During the Web Summit in early November, Google's global CMO, Lorraine Twohil ...
- Consolidating Data Doesn't Mean Treating Every Piece The Same
Programmatic Insider, Jeremy Ozen - Thursday, October 30, 2014
Earlier this month, Charles Butler, the new CTO of Annalect -- Omnicom ...
- What Programmatic Means For Location-Based Retargeting
Programmatic Insider, Jeremy Ozen - Thursday, October 2, 2014
Abandoned-cart retargeting is one of the most basic types of retargeting, a ...
- The Upside Of Digital Advertising's Original Sin
Programmatic Insider, Jeremy Ozen - Monday, September 8, 2014
Recently Ethan Zuckerman wrote in The Atlantic that he had "come ...
- In Programmatic, Bigger Is NOT Better
Programmatic Insider, Jeremy Ozen - Friday, August 8, 2014
The advantage of working in a start-up or small agency is th ...
- Your iPhone Is Your (Media) Wingman
Video Insider, Jeremy Ozen - Wednesday, July 9, 2014
I know: It's a ridiculous title. But stay with me for ...
- Digital Video And Programmatic 2.0
Video Insider, Jeremy Ozen - Tuesday, June 3, 2014
ABC's announcement last month that it would be rolling out a programmat ...
- Getting Serious About 'Video Neutrality'
Video Insider, Jeremy Ozen - Thursday, May 8, 2014
As interactive video advertising has increasingly included platforms other than the deskto ...
- Context Or Content?
Video Insider, Jeremy Ozen - Wednesday, April 9, 2014
In location-based video advertising, context is more important than content. There, ...
- Bridging Programmatic Buying With Video Content
Video Insider, Jeremy Ozen - Monday, March 10, 2014
Think about video ad buying: it's usually coordinated through a buyer wi ...
- Redefining 'Video'
Video Insider, Jeremy Ozen - Tuesday, February 11, 2014
What constitutes video these days? Streaming movies and TV shows? Viral conten ...
- The Failure Of Facebook Auto-Play Video
Video Insider, Jeremy Ozen - Tuesday, January 14, 2014
OK, I'll admit it. After an exhausting year of traveling, I staycation ...
- In Programmatic, No One Is An 'Agency'
Programmatic Insider, Jeremy Ozen - Thursday, December 5, 2013
The agencies of old are akin to redwoods: beautiful, massive trees th ...
