- Internet Will Surpass Print, TV, In Luxury Spending In 2018
MAD, Larissa Faw - Tuesday, April 18, 2017
Although print is currently the top channel for luxury advertising -- accounti ...
- Publicis Groupe Taps Havas Veteran To Oversee French Operations
MAD, Larissa Faw - Tuesday, April 18, 2017
Publicis Groupe has appointed Agathe Bousquet to the post of president, Public ...
- Eclair Naturals Highlights What You Won't Find In Its Cosmetics
MAD, Larissa Faw - Tuesday, April 18, 2017
Developed with Marc USA, the creative uses models who serve as t ...
- Marcum Spots Pitch Value Of Sound Business Advice
MAD, Larissa Faw - Tuesday, April 18, 2017
Marcum Group is introducing a humorous campaign to illustrate how the publ ...
- Havas 'Drafts' Young Talent
MAD, Larissa Faw - Monday, April 17, 2017
This program might benefit the agency more than its potential batch ...
- NEW! California Understands 'Water Fatigue'
Out to Launch, Larissa Faw - Monday, April 17, 2017
For the past few years, Californians have been continually reminded to conser ...
- Mead Johnson Nutrition Offers Stories To 'Enspire' New Moms (And Dads)
MAD, Larissa Faw - Friday, April 14, 2017
Mead Johnson Nutrition is launching its first content campaign for its Enspi ...
- D&AD, Cannes Lions Introduce New Creative Programs
MAD, Larissa Faw - Friday, April 14, 2017
D&AD is seeking non-traditional creative talent in New York City for i ...
- DDB's Tribeca Festival Campaign Designed To Help Us See Ourselves in Others
MAD, Larissa Faw - Friday, April 14, 2017
The work, from DDB New York addresses the turmoil between groups ...
- Publicis Conseil Helps Spread 'Returnship' Message In France
MAD, Larissa Faw - Friday, April 14, 2017
French advocacy group Tissons la Solidarite (Weave for Solidarity) is launching i ...
- Marriott Rewards Campaign Creates A 'TV Show On Snapchat'
MAD, Larissa Faw - Thursday, April 13, 2017
The campaign from agency imre features the experiences of influencers at differe ...
- Like A Good Neighbor: New Smart Harbor Provides Marketing Services To Insurance Industry
MAD, Larissa Faw - Thursday, April 13, 2017
The Shipyard has unveiled a spinoff called Smart Harbor, designed to servi ...
- Traction Gives Employees Paid Leave For Activism
MAD, Larissa Faw - Wednesday, April 12, 2017
Digital agency Traction is introducing a new work benefit called "Days ...
- The One Club For Creativity Appoints New Executive Director
MAD, Larissa Faw - Wednesday, April 12, 2017
The One Club for Creativity, formed last year with the merger ...
- Biggest Wine Distributor In Heavy-Drinking Russia Launches Moderation Campaign
MAD, Larissa Faw - Wednesday, April 12, 2017
Simple Wine and its agency Y&R Moscow are launching the "Don't Rea ...
- Iron Hill Brewery & Restaurant Group Names Its First AOR
MAD, Larissa Faw - Tuesday, April 11, 2017
Smith Brothers will create in-store materials, advertising campaigns, promotional programs and ...
- Danny Trejo Stars In Funny, Poignant Campaign Celebrating Male Caregivers
MAD, Larissa Faw - Tuesday, April 11, 2017
AARP, its agency DDB New York and the Ad Council are introduci ...
- Fly To London: Happy Hour Is Getting Happier With Pound's Decline
MAD, Larissa Faw - Monday, April 10, 2017
In its new campaign the airline and its agency, Figliulo&Partners, saw ...
- Good Food Made Simple Deploys 'Mommy Bloggers' In New Campaign
MAD, Larissa Faw - Monday, April 10, 2017
Developed with Baldwin& and social media agency 360PR+, the creative illustrates h ...
- Gecko Meets Groot In Geico, Marvel Ad Tie-In
MAD, Larissa Faw - Friday, April 7, 2017
Geico is partnering with Disney's Marvel Studios to promote the upcoming Guardia ...
- Super-Size Me: D&G's New Campaign For An Abnormally Large Scratch-Off Game
MAD, Larissa Faw - Friday, April 7, 2017
The game board for The California Lottery is as big as ...
- REVOLVING DOOR: Start-up Madras Hires Strategy Head
People on the Move, Larissa Faw - Friday, April 7, 2017
Start-up agency Madras Brand Solutions has appointed Mark Cerame as head ...
- 'Math And Magic' Define Target/GroupM Agency Team Arrow
MAD, Larissa Faw - Thursday, April 6, 2017
Target's Kristi Argyilan and GroupM's Kelly Clark joined a 4As Conference sessi ...
- Walking The Walk: 72andSunny's Next 100 Staffers Will Be 'Diverse Hires'
MAD, Larissa Faw - Thursday, April 6, 2017
"Don't be afraid of quota conversations," says agency CEO Matt Jarvis. "Diversi ...
- Bugaboo Launches First Global Campaign For New 'Boxer' Luggage
MAD, Larissa Faw - Thursday, April 6, 2017
The campaign, called, 'Move Freely,' is from 72andSunny Amsterdam. The luggage li ...
- Are You Biased? (It's A Rhetorical Question)
MAD, Larissa Faw - Wednesday, April 5, 2017
"It's not a question of whether we do have bias. We d ...
- Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
MAD, Larissa Faw - Wednesday, April 5, 2017
At a 4As Conference session discussing the changing landscape, panelists agreed th ...
- NBC Depends On Scale, Partnerships To Navigate Media Landscape
MediaDailyNews, Larissa Faw - Wednesday, April 5, 2017
NBCUniversal is opening up its pocketbook to capture the consumer all da ...
- Programmatic: We Aren't The Bad Guys
Real-Time Daily, Larissa Faw - Wednesday, April 5, 2017
If there is a bad guy within the advertising agency, programmatic wou ...
- Is The Future Of Advertising The Six-Second Spot?
MAD, Larissa Faw - Tuesday, April 4, 2017
The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Ore ...