- How VR Will Transform Marketing
MAD, Larissa Faw - Thursday, June 30, 2016
It's still early days, but a Horizon Media summit on the top ...
- NEW! YWCA Met Chicago Celebrates 140th Birthday
Out to Launch, Larissa Faw - Wednesday, June 29, 2016
The YWCA Metropolitan Chicago is celebrating its 140th anniversary with the "Witho ...
- Imagine! To Acquire Marketing Agency Midnight Oil
MAD, Larissa Faw - Tuesday, June 28, 2016
Midnight Oil will continue to operate independently under the leadership of C ...
- For BBDO And Mars, Award-Winning Creative Is A Marriage
MAD, Larissa Faw - Tuesday, June 28, 2016
Great creative adds value to the company's bottom line, proclaimed Bruce McCol ...
- The Republik Lands Hanwha L&C Surfaces
MAD, Larissa Faw - Monday, June 27, 2016
This appointment represents a new direction as the home manufacturer ends ...
- Gerber Takes On Organic, 'Natural' Baby Food Competitors In New Campaign
MAD, Larissa Faw - Monday, June 27, 2016
Developed with its agency Terri & Sandy, the campaign -- running throu ...
- Caitlin Moran At Cannes On The 'Horrific Tokenism' Of Campaigns Like 'Real Beauty'
MAD, Larissa Faw - Monday, June 27, 2016
But, Moran conceded during a discussion on the superyacht Panthalassa, such campaig ...
- Industry Reacts To Brexit, Will London Remain Europe's Ad Capital?
MAD, Larissa Faw - Friday, June 24, 2016
CANNES, FRANCE -- Thursday's vote by UK voters to leave the Europe ...
- No Doubt Women Are Stereotyped In Ads; What About Men?
MediaPost Live, Larissa Faw - Friday, June 24, 2016
During a Friday Cannes session panelists said that advertisers have placed bo ...
- Vice's Secret To Success: Obsessive Focus On Youth
MediaPost Live, Larissa Faw - Friday, June 24, 2016
"Every decade we hand over the company to interns," quipped Shane Smit ...
- Under Armour: Advertising Saved Our Company
MAD, Larissa Faw - Thursday, June 23, 2016
Under Armour launched its first national campaign in December 1999 by spendi ...
- Agencies Rally Around Unilever Anti-Stereotypes Project
MAD, Larissa Faw - Thursday, June 23, 2016
"We want to deliver fresh campaigns that are more relevant to today ...
- Under Armour: Advertising Saved Our Company
MediaPost Live, Larissa Faw - Thursday, June 23, 2016
Under Armour launched its first national campaign in December 1999 by spendi ...
- How P&G Is Trying To Escape The 'Content Crap Trap'
MediaPost Live, Larissa Faw - Thursday, June 23, 2016
"We are stepping up our game to give consumers experiences they deserve ...
- For This Filmmaker TV Ads Are The Best Training
MediaPost Live, Larissa Faw - Thursday, June 23, 2016
As a storyteller, TV ad assignments have honed filmmaker Alejandro Gonzalez Inarritu ...
- Agencies Rally Around Unilever Anti-Stereotypes Project
MediaPost Live, Larissa Faw - Thursday, June 23, 2016
"We want to deliver fresh campaigns that are more relevant to today ...
- CP+B's Global Creative Approach
MediaPost Live, Larissa Faw - Thursday, June 23, 2016
"In order to change the definition of global creative, you have ...
- Havas Media, Vice, Mirriad Form Content Partnership
MAD, Larissa Faw - Wednesday, June 22, 2016
The arrangement will allow Havas Media Group clients to digitally integrate ...
- How Data Is Transforming The Creative Process
MAD, Larissa Faw - Wednesday, June 22, 2016
The eureka moment for any creative endeavor in the digital age ...
- How Data Is Transforming The Creative Process
MediaPost Live, Larissa Faw - Wednesday, June 22, 2016
The eureka moment for any creative endeavor in the digital age ...
- Just Because You're 'Pronoid' Doesn't Mean Co-Workers Aren't out to Sabotage You
MediaPost Live, Larissa Faw - Wednesday, June 22, 2016
Wharton School Professor Adam Grant presented research at Cannes about traits shar ...
- Facebook Execs On The Challenges And Opportunities Of Connectedness
MediaPost Live, Larissa Faw - Wednesday, June 22, 2016
Facebook is working to make the world more open and connected, regardle ...
- Here's the Goop: Paltrow Takes Break From Acting
MediaPost Live, Larissa Faw - Wednesday, June 22, 2016
"I decided to pivot and follow my passion," she told a Cann ...
- Will Smith At Cannes On Selling Products Globally
MediaPost Live, Larissa Faw - Tuesday, June 21, 2016
CANNES, FRANCE -- Actor Will Smith has experienced success across multiple for ...
- Anna Wintour On Creativity: Constantly Redefine Your Comfort Zone
MediaPost Live, Larissa Faw - Tuesday, June 21, 2016
CANNES, FRANCE -- Creativity is often challenged in an era of 24-hou ...
- Think You Have A Great Idea? Sometimes It's Best To Sleep On It
MediaPost Live, Larissa Faw - Tuesday, June 21, 2016
CANNES, FRANCE -- The creative process is challenging. There are some advertisi ...
- Troy Carter at Cannes: Brands Need One Voice To Succeed In Social Media
MediaPost Live, Larissa Faw - Tuesday, June 21, 2016
The Atom Factory CEO was interviewed by his new venture partner Andr ...
- Sex Sells? Not According To Madonna Badger
MediaPost Live, Larissa Faw - Monday, June 20, 2016
CANNES, FRANCE -- Advertising has the power to effect change both go ...
- Will Drones Fundamentally Change Advertising?
MediaPost Live, Larissa Faw - Monday, June 20, 2016
CANNES, FRANCE -- While many say drones are just the latest gimmi ...
- Google Ranks As Most 'Dynamic' Brand
MediaPost Live, Larissa Faw - Monday, June 20, 2016
CANNES, FRANCE -- Google is the top brand poised to succeed ...