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Do you want branding or performance advertising, and who is your target audience?
It's well-documented that society persists in segregating children into two, very separate camps: everything pink, sparkly and non-educational for girls, and the invariably action-packed for boys.
Jeff Bezos once said "a company shouldn't get addicted to being shiny, because shiny doesn't last." Ecommerce marketers, take heed.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.