Reid is the co-founder of Are You a Human
- Why Animals Are So Good At Telling Stories in
Marketing Daily on
09/02/2014
When it comes to discussing tough or otherwise boring topics, consumers are intensely attracted to the entertainment that animals proffer.
- The Definition Of An Ad Impression in
Marketing Daily on
02/18/2014
The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and sold today. It's so commonplace that most people take
for granted that they know what it means. Well, most people are wrong.