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Chief Marketing Officer at Pluralsight
An IPO is just as much a marketing event for the company as it is a financing event -- no matter what your CFO says.
There are thousands of technology solutions available to us marketers today. Solutions have been developed to respond to almost any challenge marketers face, and technology has become a marketer's most effective tool.
Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigation tool for making smarter decisions and creating more value. Unfortunately, marketers often stumble when it comes to using data to bring spending full circle.
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