As President and Chief Revenue Officer, Michael spearheads the company’s growth strategy, leveraging his extensive experience in driving the success of early-stage businesses within the media and adtech sectors to propel the company’s goal of revolutionizing healthcare advertising by prioritizing consumer privacy. Prior to his role at BranchLab, Michael served as Chief Revenue Officer and then President at VideoAmp, where he grew the company from $1 million in revenue to a $1.5 billion valuation in just five years. Previous to that, Michael led revenue growth at Adconion, driving revenue from early stages to hundreds of millions before its acquisition by Amobee, a division of SingTel (SGX: SGD). Originally from Sydney, Australia, Parkes now resides in NYC. A graduate of the University of Technology, Sydney and former international rower and competitive sailor, he now enjoys spending time with his family and participating in cycling and running races around the world.