Anelia came to New York from London to continue The Writer’s mission in life: to change organizations through the language they use. They've been doing just that for companies like Unilever, Cisco and PwC, and have been at it for 14 years. Heading up The Writer's US office, Anelia is helping some of the world’s biggest brands realize the power of words to change how people see them, stand out from the competition, make their customers happier, shape their culture, and make and save money in the process. As a seasoned writer and trainer, Anelia’s thoughts and words have appeared in books, newspapers, design annuals, magazines, blogs, and up the sides of Guinness bottles. She was foreman of the Writing for Design jury at the 2014 D&AD Awards.
Articles by Anelia All articles by Anelia
- Move Over, Content, It's All About Conversation Marketing Now in
Marketing Daily on
12/22/2014
Before we turn conversations into another pseudo-science, we need to take a step back. Start with the basics. And the most basic element of any conversation? The words.
- Social Media 'Clevers Up' Business Writing in
Marketing Daily on
07/15/2014
It forces people to follow two of the most important principles of good business writing: get to the point quickly. And keep it short.
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