Username
Password
Remember me
Forgot your password?
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts.
Remember the grating sound of the vuvuzela four years ago? This year, however, the World Cup returned to Brazil - the home of rhythm - and marketers found that music is a brand's best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.