Articles by Glenn All articles by Glenn
- Brands That Bail Out Music Fan Will Save Themselves in
Marketing Daily on
09/10/2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts.
- The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale in
MAD on
07/15/2014
Remember the grating sound of the vuvuzela four years ago? This year, however, the World Cup returned to Brazil - the home of rhythm - and marketers found that music is a brand's best friend. In fact, music may have separated the winners from the losers in the brand competition happening around the actual games.
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