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Doug Gollan

Member since August 2014Contact Doug

My name is Doug Gollan. For over a quarter century I have been involved in media, first travel related, and for the past 14 years focused on Ultra High Net Worth (UHNW) consumers. In the 1980s I cut my teeth covering the airline industry for Travel Agent Magazine. In my early 20s I was interviewing CEOs of the world's largest airlines as they waged fierce battles for business supremacy. Needless to say, it was an educational experience. From there I got into the sales side of magazine publishing and eventually worked my way up to management. I was part of the team that took Travel Agent from seventh in market share in our category to one of the Top 10 magazines in the world five years in a row, ranked by ad pages by Advertising Age Magazine. We also won numerous awards for excellence from Folio:, HSMAI and other industry groups. In 2001 I co-founded Elite Traveler, and with the backing of two Ultra High Net Worth individuals, the magazine has evolved into a group that now includes an Asia Edition, twice-annual Elite Traveler Superyachts, annual guides for Hotels/Resorts/Spas, Jewelry and Watches. Our website generates around 400,000 unique visitors per month and last year we launched web-based Elite Traveler TV. In launching Elite Traveler, I was surprised at the dearth of research about the Ultra High Net Worth segment, a group that is typically defined by having a net worth of at least $30 million. With Russ Prince I partnered for one of the first studies that looked at consumer spending by these wealthy families. The results of over 600 interviews with private jet owners was published in 2007 in "The Sky's the Limit." Recently I published an e-book "23 Ways To Create More Sales Opportunities in 25 Minutes" that is available at

Articles by Doug All articles by Doug

  • Notes From A Former Luxury Magazine Executive in Engage:Affluent on 03/24/2015

    Back in the Nineties, working for an Ultra High Net Worth individual, I was involved to a very limited degree in a possible office move. Architects and designers spent a good amount of time planning the layout, including an elaborate suite for the chairman with private boardroom, dining room and so forth. The move never took place but later, in a financial meeting, I had to hold my jaw in place when I saw that just getting to the concept stage had cost $70,000 in fees. After all, that was more than it cost my parents to buy the northern Westchester County house I grew up in back in the mid-Seventies. While far from a mansion, the house was four bedrooms on four acres.

  • Building A Profile For Today's High Value Luxury Customer in Engage:Affluent on 09/10/2014

    One of the challenges in researching the Super Rich is that they are hard to research. In fact, there is very little research out there that has a significant sample size of households with $1 million + HHI.

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