Winston Burton
Member since August 2014Contact Winston- Vice President, SEO Acronym
- New York New York
- 10118 USA
I am VP, SEO at Acronym, a global search marketing agency that provides PPC and SEO services to enterprise-level marketers.
- Five Deadly SEO Replatform Sins in
Performance Marketing Insider on
05/05/2015
There comes a time when every company needs to look at its current technology platform to make sure it is cost-effective, productive, adapts with new technology, is scalable and meets business
objectives. On the downside, most companies will evaluate many different platforms and involve only the tech team, ignoring the most important group of all: SEO. As a result, when it comes time to set
up the website on the new platform, things can go horribly wrong. Many companies routinely make mistakes that result in a tremendous reduction of traffic, revenue and conversions. All of this can
easily be avoided by following SEO best practices.
- The Real End Goal Of SEO in
Performance Marketing Insider on
03/12/2015
Some brands have been obsessed with the notion that rankings are the only SEO metrics that matter. While rankings can contribute to overall success, they are not a reliable measurement or predictor
of success. Instead, increases in traffic and revenue, along with other conversion metrics, should be the sole metric by which SEO success is measured.
- Increase Visibility, Downloads With App Optimization in
Performance Marketing Insider on
12/08/2014
You should use SEO best practices when building your mobile apps, to increase visibility and generate downloads before your brand is left behind in the dust and your competitors are consuming your
market share.
- 10 Ways to Optimize Pharmaceutical Sites And Get Regulatory Approval in
Performance Marketing Insider on
10/20/2014
The pharmaceutical industry is one of the most highly regulated industries in the world. Trying to get products approved by the U.S. Food & Drug Administration and making sure products and
information are found by healthcare professionals and consumers through SEO is a very daunting task. By comparison, a root canal can seem like a pleasant experience. Any SEO who has worked in the
pharma space knows that it can seem nearly impossible to get SEO best practices implemented across a brand's site, but things don't need to be so hard if you implement the 10 techniques and
methodologies listed below.
- Decrypting Google's HTTPS Security Carrot in
Performance Marketing Insider on
09/03/2014
Maybe the folks at the National Security Administration know the long-term motives behind Google declaring that websites' use of HTTPS will now be an organic search ranking factor, although an
extremely small one. After all, if any entity could scan Google's internal emails - the way the company itself does with Gmail - it would be the NSA.