T. J. Gentle is the President & CEO of SmartFurniture.com, a venture backed Internet retailer and pioneer of Design on Demand®. SmartFurniture.com's Design on Demand Platform empowers customers to design and customize furniture. Since becoming the CEO, SmartFurniture.com has developed SmartProfile a Prescriptive Personalization application that uses proprietary technology to match furniture products to each customer’s unique profile and characteristics; launched SmartSpace, an innovative web application that empowers customers to see how customized furniture will look like in the context of their homes before ordering; and the Company has won numerous awards and industry recognition while experience a five fold increase in sales.