Katelyn Ettenger
Member since October 2014Contact Katelyn- Associate Marketing Manager BabyCenter
- New York New York
- 10001 USA
Associate Marketing Manager, Global Sales Marketing, BabyCenter
Articles by Katelyn All articles by Katelyn
- The Other Side of the Fence: What A Brand Marketer Learned While Working For A Digital Publisher in
Engage:Moms on
10/10/2014
After graduating from business school, I jumped right into the marketing world with a job as associate brand manager. One of the perks of the job was that I had the opportunity to spend a year learning how things work "on the other side of the fence" - that is, on the digital publishing side. I'm about three-quarters of the way through my year - focused specifically on the mom marketplace - and so far it's been a wonderfully eye-opening experience. In business school, or even in traditional brand marketing jobs, we don't usually get this kind of hands-on experience with the complicated world of digital publishing. To help bridge that gap, I thought I'd share some of the key lessons I've learned from my experience in the "real" digital world:
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