Jola Burnett is a Vice President at GfK Consumer Life (Roper Reports®)
- Tapping The Passion Of Food Allergy Moms: Seizing A Brand Opportunity in
Engage:Moms on
02/27/2017
Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families,
sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.
- Want To See What's Next? Look To Future Moms in
Engage:Moms on
12/08/2016
I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms-pragmatic, value conscious, time-strapped, and in search of convenience.
It has taken a while, but marketers seem to "get" me and my needs more often than not.
- The New Green Consumers: Smart Approaches To Targeting in
Marketing: Green on
10/29/2014
At a time when many people in the U.S. still feel they are "in recovery" from the lingering recession and the disappearance of so many jobs from the marketplace - who has time to worry about the
environment?