Jola Burnett

Member since October 2014Contact Jola

Jola Burnett is a Vice President at GfK Consumer Life (Roper Reports®)

Tapping The Passion Of Food Allergy Moms: Seizing A Brand Opportunity in Engage:Moms on 02/27/2017
Think food allergies only affect the 15 million Americans (including 6 million children) who are actually allergic? Think again. Food allergies drive life-changing decisions for entire families, sometimes whole communities: from schools to offices to playgroups. Moreover, some experts believe that the circle of Americans touched by food allergy concerns greatly exceeds15 million.
Want To See What's Next? Look To Future Moms in Engage:Moms on 12/08/2016
I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the qualities of Xer Moms-pragmatic, value conscious, time-strapped, and in search of convenience. It has taken a while, but marketers seem to "get" me and my needs more often than not.
The New Green Consumers: Smart Approaches To Targeting in Marketing: Green on 10/29/2014
At a time when many people in the U.S. still feel they are "in recovery" from the lingering recession and the disappearance of so many jobs from the marketplace - who has time to worry about the environment?

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