Articles by Joe All articles by Joe
- What Verizon-AOL Merger Tells Us About First-Party Data in
MediaDailyNews on
06/09/2015
The deal wasn't really about any particular technology or capability, it was actually about the value that is now inherent to first-party data. Verizon has realized that simply having access to AOL's massive troves of consumer data is tremendously valuable by itself, especially at a moment in time when the room for growth in cable and mobile service is dwindling.
- Translate Data Into A Better Car-Buying Experience in
Marketing Daily on
10/29/2014
If you bought a car within the last few years, you probably wondered why the experience was harder than it needed to be, why digital advancements haven't streamlined the process for car buyers, and most of all, why you couldn't just buy the car online.
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