Cheryl Ng
Member since June 2015Contact Cheryl- Vice President, Publisher Development Gamut
- gamut.media
- Twitter: @gamutmedia
- New York New York
- 10017 USA
Cheryl Ng is vice president of publisher development for Gamut’s Programmatic+ and Reach+ business channels. In this capacity, she oversees programmatic solutions for both publishers and advertisers, including a real-time bidding platform that enables publishers to maximize impressions and allows advertisers to efficiently access quality audiences across channels. Ng is a seasoned executive with over 12 years’ experience working with online media and technology organizations. She previously managed business development at the leading in-text tech providers Vibrant Media and ValueClick, now Conversant. Ng received a degree in marketing from Baruch College in New York City.
Articles by Cheryl All articles by Cheryl
- Why Publishers Struggle With Mobile Inventory in
Publishing Insider on
06/05/2015
Mobile use continues to grow unabated as a new generation eschews traditional consumption channels. This year, mobile search surpassed desktop for the first time, with no signs of slowing down. For advertisers, this growth whet an appetite to increase mobile ad spend. For publishers, on the other hand, it has caused as much headache as it has opportunity.
- Solving The Unsold Inventory Conundrum in
Publishing Insider on
04/09/2015
Publishers' yield optimization strategies run the complexity gamut. From leveraging multiple yield optimizers in tandem to none whatsoever, this variance is largely driven by the evolving marketplace of the digital world. Still, all publishers are focused on the same end goal: generating as much revenue as possible from their available inventory. Within such a complex marketplace, however, this is no easy feat, particularly when it comes to unsold inventory. Today's technology has allowed publishers to address this issue, but often at the expense of cost per mille (CPM). Thus comes the challenge of addressing unsold inventory while maintaining quality pricing.
- Solving The Unsold Inventory Conundrum in
Publishing Insider on
11/07/2014
Publishers' yield optimization strategies run the complexity gamut. From leveraging multiple yield optimizers in tandem to none whatsoever, this variance is largely driven by the evolving marketplace of the digital world. Still, all publishers are focused on the same end goal: generating as much revenue as possible from their available inventory. Within such a complex marketplace, however, this is no easy feat, particularly when it comes to unsold inventory. Today's technology has allowed publishers to address this issue, but often at the expense of cost per mille (CPM). Thus comes the challenge of addressing unsold inventory while maintaining quality pricing.
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