Tiffany RomeroMember since November 2014Contact Tiffany
- President, Influencer Management Sway Group
- Temecula California
- 92592 USA
Tiffany is a mom, wife, business owner, and entrepreneur who began blogging in March 2008. Just a few months after starting her personal blog, she recognized the need for a blogger-based community and created www.thesitsgirls.com. Tiffany was also the brains behind launching Bloggy Boot Camp, Sway’s official blogging conference.
Articles by Tiffany All articles by Tiffany
- Digital Marketing To Moms Vs. Digital Marketing To Women: Do Brands Need Disparate Strategies? in
Many brands recognize the purchasing power of the female demographic and seek to target women as their primary consumer, for anything from consumer package goods and household appliances to automobiles, financial services and luxury vacations. However, brands that don't take into account the below marketing misconceptions when targeting women in a rapidly evolving social media environment, are missing a real opportunity to gain positive awareness and build brand loyalty.