Joanne McKinney is Chief Strategy Officer for the BurnsGroup, a NYC based branding and advertising agency where she has helped to invent the next generation of brand planning tools. Her passion is to unlock consumer insight and translate those insights to successful innovation and marketing initiatives for diverse and global brands both in the U.S. and abroad. Consumer co-creation is at the core of Joanne’s view of strategy and key to the blending of strategic rigor with creativity to help brands take new leaps.