Denise is a recognized leader and authority in permission and identity management. She founded PRIVO in early 2001, inspired by the opportunities and challenges of implementing the Children's Online Privacy Protection Act (COPPA), which became effective in 2000. PRIVO is a long-standing Federal Trade Commission (FTC) independent safe harbor certifier of companies’ compliance with COPPA. Over the years, Ms. Tayloe has worked directly with Toca Boca, LEGO, Burger King, Buena Vista Home Studios, Barnes and Noble, Outfit 7, Vivendi, Mind Candy, NASA, KidzBop, to name a few.
- Children In Upscale Homes More Likely To Use Technology in
Engage:Affluent on
11/19/2014
Complying with COPPA is a challenge all marketers, gaming companies and app makers face, even if their websites, online services and apps are not specifically geared towards children under 13. But
marketers that cater to affluent consumers are at greater risk for three reasons.